Shortlisted for Future Lions Cannes 2024

Golden Award of Montreux 2025

Finalist for New York Festivals 2025

The challenge for Future Lions 2024 was for Spotify to use technology to foster positivity by connecting listeners more closely with the creators and communities they love.

Afghanistan is the only country where music has been completely banned since the Taliban took over in 2021. An entire culture went silent.

Spotify saw the chance to change that. Using AI, they revived the voices of Afghan musicians who had been silenced, recreating their performances from archived recordings. The music is back, and so is their cultural legacy.

Credits: Miguel Marques, Manuel Cabral, Laetitia Moubarak