Public urination makes cities dirty and ruins the vibe. After a few beers, waiting in bathroom lines feels unbearable.

So we created Heine-Pee, the first peeing competition that brings public peeing indoors and scores you cheaper beers. The faster you pee, the bigger the discount you get on your next beer.

To spread the word, we hit the pee hotspots: street corners, behind trees, bushes, parking lots. And showed people the way to the nearest bar.

Cleaner cities, fewer fines, cheaper, busier bars—and more fun for everyone.

Credits: Andrea Vitols, Alessio Cilindrillo, Laetitia Moubarak