Heineken
Heineken
Heineken
PR Stunt: HeinePee
Year
2024
Client
Heineken
Public urination makes cities dirty and ruins the vibe. After a few beers, waiting in bathroom lines feels unbearable.
So we created Heine-Pee, a bar competition that turned bathroom breaks into live pee-offs, with leaderboards and discounts for the fastest. A cleaner city, and a lot more fun.
Credits: Andrea Vitols, Alessio Cilindrillo, Laetitia Moubarak