• Heineken

  • Heineken

  • Heineken

PR Stunt: HeinePee

Year

2024

Client

Heineken

Public urination makes cities dirty and ruins the vibe. After a few beers, waiting in bathroom lines feels unbearable.

So we created Heine-Pee, a bar competition that turned bathroom breaks into live pee-offs, with leaderboards and discounts for the fastest. A cleaner city, and a lot more fun.

Credits: Andrea Vitols, Alessio Cilindrillo, Laetitia Moubarak

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